I’m reading your post, and the numbers seem hard to understand to me. You say ” Let’s say you have 25 million impressions a month and sell them for an average of $5 CPM. If you sold 100% of your inventory you would bring in $25,000 a month in revenue. If you paid your publishers based on a revenue share of 50%, your sales cost was 10%, and you paid 5c CPM for ad serving then you would add $9,000 to your bottom line.” My math comes to $125,000 a month, for the gross, at $5 CPM * 25 million impressions. Can you explain how you got your number, I may be misunderstanding something…
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